Importance of UX in Startups

Ensuring market need

It’s not uncommon to wake up with a great idea that you believe can change the world or find a market full of opportunities. But without adequate market research, you might end up building something that the market will not welcome.

  • Who are the ones facing it?
  • What are the other solutions available in the market already?
  • How can you add value?

Stop Assuming

It’s common to assume that your know your customers well & what you are building is exactly what they need. But often we’ve found that products solely builds on assumptions fail to meet the actual user’s needs & lose their effectiveness.

Edge over competition

Who doesn’t love a great experience? How easy, frictionless, descriptive & delightful can you make that experience, really matters.

Helps build trust & credibility

The first impression is the last impression. The first thing the user will see is your UI. Interacting with an appealing UI can be a delightful experience for your users but it should not come with the cost of bad UX.

Final Note

As competition increases, UX in startups becomes increasingly important. Investing in UX early has several benefits, and it pays off in the long run.

Connect with me

Thank you so much for reading! Hope you learned something new today. Leave a like & follow me to join me on my UX journey & become better.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rishabh Singh

Rishabh Singh


Just a teen trying to figure out why it is, the way it is.